SBD is an independent, technical consultancy specialising in the design and development of vehicle security, telematics and ITS systems.
From technical trends reports to conducting end user surveys, SBD has over 15 years of experience of providing strategic advice, insight and expertise to the automotive and associated industries globally.
Our Mission
For our people our mission is to create an environment of respect, reward and opportunity.
For our clients our mission is to lead the way in innovative intelligent research & consultancy by revolutionising our services and further strengthening our expertise and depth of knowledge.
Our Vision
To be the most insightful, accurate, and easy to access automotive research and consultancy partner in the world!
At SBD, we help vehicle manufacturers and their suppliers bridge that gap between system design and actual market needs. Our diverse team of experts understand global market and technical requirements and how to plan cost-effective systems for the future that customers value and are willing to pay for.
Our Services
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Technical Research
We have a wide range of exclusive research reports describing the latest market and technical trends within many vehicle security and telematics-related topics.
In addition we create specific research reports in response to particular enquiries and challenges that our clients face. If you can’t find what you are looking for in our security or telematics research libraries, then contact us to confidentially discuss your requirements.
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Interactive Workshops
When you need answers to complex questions, SBD offers bespoke, confidential strategic workshops to address your specific needs and give you direct access to technical and market experts on those issues affecting your business.
Download more information on our Workshops
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End User Surveys
The voice of the customer is the most powerful and valuable input into the specification of a system and SBD collect, analyse and present that voice in a way that helps you to focus your development to meet what customers really want.
Download more information on our End User Surveys
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Product Strategy
If you need to define products, business models, timescales or features, then we can advise you in best practice and help reduce the risk. Our experience ranges from creating an entire 5-year telematics strategy for a vehicle brand, to monthly advice on technical trends for vehicle security systems.
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Project Management
Once you've decided your strategy, we can help you to implement it by coordinating development groups to ensure that the specification is realised within the restrictions of the automotive development environment. We pride ourselves in providing our clients with realistic advice.
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Competitive Benchmarking
In addition to our regular annual research, SBD also conduct detailed competitor evaluations. This varies from vehicle teardown activities and performance testing, to feature databases. We use specialist vehicle rental firms to get access to the latest vehicle models with particular specifications and all of our testing is independent and objective.
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