There is strong momentum behind the availability and uptake of safety and eco-driving technologies making up a Safe car.
This includes the increasing activities from government and insurers on the benefits of Advanced Driver Assistance Systems (ADAS) in preventing collisions and road-related fatalities and the environmental contribution of various advanced Intelligent Transport Systems (ITS) technologies on maximising journey efficiency.
SBD offers vehicle manufacturers, suppliers, insurance industry and governments with analysis on the market and technical readiness of systems to assist in product planning for new vehicles, develop cost-effective strategies and increase consumer uptake.
Key areas of research and support we can provide include:
- Consumer attitudes and interest in active vehicle safety systems
- Market adoption and drivers
- Competitor benchmarking
- Impact of legislation on product planning
- Technical trends in sensor development
- Sales forecasts
- Use of telematics and ITS for eco-driving applications
Market and Technical Research
Utilise SBD’s expertise in technology and market analysis to develop future products and services right first time.