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SBD Reports
Smartphone, apps and the response of OEMs in China
Product Description
Smartphone, apps and the response of OEMs in China
The threats and opportunities posed by smartphones are a hot topic for the automotive and navigation industries globally. The recent dramatic growth in application stores from smartphone vendors, OS software companies, network operators and third parties has led to a new “app‟ industry emerging. With China as the world’s largest market for both mobile phones and new cars, it’s no wonder that vehicle manufacturers active in this market need to develop strategies in response to this trend.
In “Smartphones, apps and the response of OEMs in China”, SBD provides market and strategy-focussed analysis of the app store market in China and its impact on both domestic and foreign vehicle manufacturers’ telematics services.
Read more about Smartphone, apps and the response of OEMs in China.
Table of Contents
1. Executive summary
1.1 Introduction
1.2 Summary of conclusions
2. The smartphone market in China
2.1 Strong growth
2.2 The handset market
2.3 New smartphones in China
2.4 Smartphones and Chinese consumers
3. The app store value chain in China
3.1 Introduction
3.2 App stores and operating systems
3.3 China Mobile - MM ovi Store (with Nokia)
3.3.1 Open Mobile System (OMS)
3.3.2 Involvement with network operators around the world
3.4 China Telecom - eStore
3.5 China Unicom - UniStore
3.5.1 Apple iPhone and Unicorn
3.6 Motorola - Shop4Apps / Zhi-Jian-Yuan
4. App sales, LBS and navigation
4.1 App sales in China
4.2 Business models for LBS
4.3 Smartphone navigation apps
4.3.1 AutoNavi Mobile Navigator
4.3.2 Baidu Maps
4.3.3 Careland Navigation
4.3.4 Mapabc Minimap
4.3.5 Nokia OVi Maps
4.3.6 Papago!
4.3.7 TeleNav
4.3.8 Zorro GPS
4.4 Summary
5. The response from vehicle manufacturers
5.1 Introduction
5.2 Smartphone integration
5.2.1 Ford Sync
5.3 Embedded apps
5.3.1 SAIC Roewe InkaNet
5.3.2 HawTai IVI
5.4 Apps outside the car
5.4.1 Shanghai GM Onstar
5.5 Chinese market response
5.5.1 Opportunity for Chinese vehicle manufacturers
LIST OF FIGURES
Fig. 1 Network operator app store eco-systems
Fig. 2 Factors promoting in-car apps in China
Fig. 3 Annual smartphone sales in China
Fig. 4 Penetration of smartphones (by total phones in use)
Fig. 5 Smartphone marketshare in China
Fig. 6 Network operator market share in China
Fig. 7 App value chain for mobile operators in China
Fig. 8 Number of apps available from China Mobile MM and Apple iPhone app store
Fig. 9 Forecast app sales in China
Fig. 10 Spending on location -based services
Fig. 11 Evolution of business models for smartphone LBS apps in China
Fig 12 AutoNavi Mobile Navigator screenshots
Fig. 13 Baidu Maps screenshots
Fig. 14 Careland Navigation screenshots
Fig. 15 Mapabc Minimap screenshots
Fig. 16 User levels for Minimap services
Fig. 17 Nokia Ovi Maps China screenshots
Fig. 18 Papgo! Screenshots
Fig. 19 Solutions and challenges for automotive apps
Fig. 20 SAIC InkaNet applications
Fig. 21 Roewe 350 Android InkaNet screenshots
