The safety and potentially environmental benefits of ADAS can only be obtained if these systems move beyond their current niche position within high-end models and towards mass market adoption.
Our analysis on this subject helps our clients prioritise technologies that should be implemented, identify ways in which they can be developed to minimise costs and understand the end users’ perception of the technology to maximise sales.
This database delivers an easy-to-use benchmarking tool that allows comparison of the availability, functionality and retail price of the systems described in SBD’s ADAS market and technical trends reports.
These forecasts provide current market and sales analysis for ADAS systems in Europe through 2014, broken down by vehicle segment and into the following specific applications: Adaptive Cruise Control, Collision Warning/Avoidance, Intelligent Speed Adaption, Traffic Sign Recognition, Lane Departure Warning, Blind Spot Monitoring, Night Vision and Driver Monitoring.
This report provides a technical overview of map-based ADAS and summarises the first generation systems and features that are already available in Europe. The report also identifies the development status of the technologies that are required to enable increased functionality, and evaluates the benefits of sharing a map with the navigation system compared to implementing a stand-alone ADAS map server.
This report analyses the projected growth in sales of ADAS based on technology, cost and availability. Possible marketing strategies are evaluated along with potential legislative changes that may involve mandatory fitment in the future.
Increasing pressure from government and society on vehicle manufacturers to address the environmental impact of cars is one of the biggest industry challenges being faced today. “Eco-driving - Harnessing the green potential of ITS” provides an in-depth analysis of how the implementation of navigation, ADAS and telematics systems can be used to achieve true integrated eco-driving.
The SBD ADAS report and system database package provides an encompassing guide aimed at providing essential information that will help you to maximise the market opportunity for ADAS and overcome the obstacles to the growth of ADAS.
This report provides an in-depth overview of the Advanced Driver Assistance Systems (ADAS) being offered by the European automotive industry, whilst analysing how the functionality trends are likely to evolve over the next three to five years.
Additionally, analysis is provided of the challenges that vehicle manufacturers face to increase the fitment rate of ADAS applications in Europe and to educate the customer of their relative safety benefits.
This report provides an overview of the HMI solutions adopted for individual ADAS applications and the challenges that the industry faces to ensure that the potential safety benefits of multiple ADAS systems are not jeopardised by poor HMI design.
The study considers the research being conducted across global markets into the management and presentation of simultaneous ADAS warnings and identifies the principles and standards that should be adopted by vehicle and system manufacturers in the future.
This report analyses the main factors affecting the low market penetration of ADAS systems to date and proposes a number of technical and marketing strategies to drive the safety technologies into the mass market in the future.
The study also highlights the widening gap between EC-funded R&D activities and the actual market adoption. It considers the current imbalance between technological advancement and real-world implementation issues and suggests how this could be improved to ensure that ADAS delivers its true safety benefits to society as a whole.
This report analyses the important contribution that ‘Green ITS’ technologies can play in reducing the environmental impact of vehicles.
The report identifies the role that ITS systems could take in reducing emissions of pollutants and greenhouse gases and the trials, tests and deployments that have confirmed their benefits. The report’s focus is on in-vehicle systems and the scope includes autonomous and cooperative systems.