Navigation

This report analyses the gradual commoditisation of navigation software as smartphone suppliers increasingly fit it as standard in order to increase the appeal of their handsets and services. In addition to forecasting the impact on sales of other paid-for navigation systems, this report also identifies the key strategic changes that vehicle manufacturers and PND suppliers will need to make in order to adapt and survive in the new navigation market.

5 year sales forecast for OE navigation system sales by manufacturer, supplier and geographic criteria. The sales forecasts help determine growth over the next five years for the navigation market with additional information on embedded navigation systems such as the variations between low-cost and high-end functionality.

This report provides an overview of the OE, PND and Smartphone navigation market across Europe. It focuses more on navigation apps for Smartphones and analyses the various options available to users in order to understand the changing consumer attitude towards navigation. The report also discusses the impact of app stores on the in-car navigation market.

The automotive industry is actively developing a range of connected services for embedded navigation systems in an effort to remain competitive with PNDs and Smartphone navigation systems. However, vehicle manufacturers face a range of inter-related decisions on the design of their in-car system, the architecture of the off-board servers and the business model. This report provides an end-to-end analysis of connected navigation services and highlights the various technical options available to vehicle manufacturers. The report also examines the potential solutions, identifies the benefits and limitations of each approach and provides SBD’s view of the future.

The increase in coverage and richness of digital maps has been accompanied by dramatic changes in the relationship between digital map suppliers, navigation suppliers and vehicle manufacturers. This report analyses the changing landscape of digital mapping, outlining the growing demand for digital mapping and analysing how map attributes are likely to change over the next 3-5 years. Additionally, the report also highlights the growing need for map updates and ways in which vehicle manufacturers and PND suppliers can meet consumer demands.

The OE navigation market is now evolving quickly with the entrance of integrated PND and mobile phone solutions in this sector. It has also become important for vehicle manufacturers to keep track of the trends in the PND and smartphone navigation markets, especially connected services. Hence in 2009's database, SBD has included key features and services being offered to customers of the PND and smartphone navigation markets. In addition to connected services, the database also includes enhanced map features on PNDs and the different business models used for smartphone navigation.

The navigation industry has seen tremendous growth in the last five years. This growth was expected to continue over the coming years, but the collapse of the global economy has brought everything to a standstill. Currently, the automotive industry is very unstable and this is having a direct effect on the navigation sector. SBD analyses the recent trends within the navigation industry, how the market is likely to evolve during recession and what automobile manufacturers should be prepared for when the market finally starts to pick-up.

The market for Portable Navigation Devices (PNDs) in Europe continues to grow, and many consumers are now starting to purchase their 2nd or even 3rd device. As consumers become more aware of the benefits and limitations of their PNDs, a growing complaint from many PND owners will be the poor integration of their systems in the car. This report analyses the current approaches that vehicle manufacturers and PND suppliers are adopting to improve the integration of PNDs in the car, and provides key success factors that will improve customer satisfaction in the future.

This report analyses the emerging navigation and telematics markets in China, a rapidly expanding economy with the second largest new car market. An assessment of China’s socio-economic conditions, road infrastructure, automotive market and telecommunications industry is provided. The report analyses the market drivers for navigation and telematics in China that include vehicle crime, traffic congestion, road safety and government support. The analysis of the telematics and navigation in China covers the key players, market trends and technology issues.

This report analyses the navigation and telematics market in Russia, a rapidly emerging economy, and currently the largest new car market in Europe. An analysis of Russia’s socio-economic conditions, automotive industry and telecommunications market is provided, followed by an assessment of the market drivers for navigation and telematics. This includes an overview of the key market players and the government’s position on navigation and telematics.

This report analyses the navigation and telematics market in Brazil, the largest and most buoyant economy in South America. An analysis of Brazil’s socio-economic conditions, automotive industry and telecommunications market is provided, followed by an assessment of the market drivers for navigation and telematics. This includes the government’s plans for mandating stolen vehicle tracking and investigating automatic vehicle identification.

This report analyses the navigation and telematics markets in India, one of the fastest growing economies in the world. The report provides an introduction to the country and its automotive and mobile phone markets before focussing on the key market drivers and initiatives that will impact on sales of navigation and telematics.

This report provides a detailed overview of the portable navigation markets in China. It analyses the key industry and product trends for PNDs and Smartphone navigation applications and identifies the main vendors who are expected to lead the continued market growth. The report balances sales forecasts and pricing analysis with technical details of the latest features and traffic services, always with a keen focus on understanding what makes China different to the rest of the world.

In this report, SBD provides analysis of the OE embedded navigation market in China. It assesses fitment rates, market size and maturity, and examines the relationships between vehicle manufacturers and their navigation system and digital map suppliers. The package also comes with a feature database and presentation containing photos of the OE embedded navigation systems available in China.

This report provides an insight into the key factors that are driving the Original Equipment (OE) telematics and navigation markets in China. This is achieved by building a complete picture of the market based on a range of key factors: end user needs, key industry players, market trends, Vehicle manufacturers’ plans and activities, the readiness of the country’s infrastructure and the political will of the Government. These factors are then combined to generate realistic fact-based estimates for the size of the telematics and navigation markets in China up to 2010.