New three part research on "What makes a good smart key system?" available now... The latest report in a three part series on smart key systems in Europe analyses each of the technologies currently available for the four main features of a smart key system; smart unlock, smart lo... [More]

SBD released a three part research series on “Understanding the UK Car Insurance System” as part of its extensive support services in vehicle security and low speed crash. Chris Vargyas, one of SBD’s senior security specialists, briefly discusses the importance of the UK insurance ... [More]

Stephen Longden, ITS and Telematics Specialist, speaks about the fundamentals of the market for telematics in China including Toyota’s launch of G-Book and the future trends in traffic information. Q: Compared with the telematics market in America and Japan, what are the key difference... [More]

Upping the ante as vehicle crime grows and mutates... [More]

Senior technical analyst, Antonio Maresca, was interviewed for Automotive Engineer magazine on SBD’s low speed impact benchmarking activity.  AE_jul-aug09.pdf (156.90 kb) UK firm, SBD, is putting together a benchmarking consortium to look at low speed damageability. It could he... [More]

Developing products to meet European market demands and to plan next generation cars Case study - An Asian-based client wanted to develop the conceptual structure for a new ‘B’ segment model to compete in Europe. As a new venture, the client lacked experience in European veh... [More]

Consumers value the science of smart route guidance over the artistic flair of 3D maps and satellite imagery, according to a recent end-user survey conducted by SBD, the leading navigation market analysts. The research polled responses from 600 portable and smartphone navigation users across France, Germany and the UK. Navigation users in all three regions demonstrated a consistent level of interest in connected services that make their journeys more efficient, including automatic map updates, traffic information and speed camera warnings. By contrast, interest was significantly lower for nice-to-have information such as weather and public transport. [More]

Enabling our clients to implement ‘right first time’ development for new products Case study - A Chinese vehicle manufacturer, keen to expand into Europe, was experiencing difficulty in understanding how to meet the high speed crash and pedestrian protection requirements of Euro ... [More]

Using the ‘voice of the customer’ to improve the design of your systems.   Case study - SBD was requested by a global Tier 1 supplier of navigation systems to investigate the preferences, attitudes and future purchasing intentions of PND users in Europe.  SBD used its... [More]

Toyota Land Cruiser V8 was awarded best Large 4X4 in this year’s British Insurance Vehicle Security Awards held at Thatcham on June 17th. SBD security specialist, Paul MacSweeney, collected the award on behalf of Toyota. Paul said “To maintain this position, ahead of some very stiff competition, is a credit to Toyota and SBD who have worked hard to provide the very highest level of vehicle security on this top of the range model.” [More]