Enhanced Key Fobs – The Driver Interface Outside the Vehicle

by sbd uk 6. July 2010 12:57
The convenience of remote keyless entry is now almost ubiquitous and most drivers expect to be able to operate the locking functions, alarm system and often the power windows or exterior lighting of their vehicle via their RF key fob. The availability of vehicle data on internal networks and bet... [More]

May 2010 Telematics Newsletter

by sbd uk 24. May 2010 13:26
Free smartphone navigation software and its impact on PND suppliers and vehicle manufacturers SBD has released a new report based on consumer attitudes, sales forecasts and trusted market analysis on Evaluating the impact of free navigation. It contains practical advice for vehicle manufacturers... [More]

1 car stolen every 33 seconds in the USA

by sbd uk 11. May 2010 10:03
Theft statistics show that car theft in North America has been reducing over recent years although it is still relatively high compared to other Western countries. In fact, 1 car is stolen every 33 seconds in the USA which equates to nearly 1 million cars a year! According to research released b... [More]

Expectation for Smart Key in the USA is positive

by sbd uk 18. March 2010 15:51
The fitment of smart key in the USA has been lower than in other major markets such as Europe, Japan and the Pacific regions, and a new report from SBD, "The market for Smart Key and Keyless Entry in the USA", looks at the reasons why. Although car buyers in the USA are g... [More]

Smart Key systems sales are still low despite high levels of user appreciation

by sbd uk 25. January 2010 11:26
Smart Key systems have been available for over ten years, yet the industry is still struggling to generate strong customer interest. Drivers who have smart key systems are generally positive towards them and show strong likelihood of choosing a system on their next new car but overall fitment rate... [More]