By Stephen Longden, SBD ITS and Telematics Specialist Smartphone ownership and the market for apps are entering a phase of dramatic growth in China as new young wealthy consumers are becoming comfortable with the technology. Consumers are being introduced to location-based services such... [More]

The evolution of in-car navigation is set to take another sharp turn following the announcements by Google and Nokia that they will begin fitting navigation as standard on their smartphones. Although the introduction of standard-fit navigation on smartphones will have a negative short-term impact on... [More]

As the automotive and navigation industry continues a “try-anything” approach to its systems and services, it has become increasingly difficult to differentiate between short-term fashion trends and long-term sustainable strategies. In its latest navigation research, SBD analyses... [More]

Gain access to the market and technical information that identifies the future of the navigation market. SBD has produced exclusive research that offers practical support to help you prioritise future developments and understand changing consumer attitudes towards navigation products and ser... [More]

With PND sales forecast to exceed 2 million in 2009 and new navigation-ready Smartphones being launched every week, China’s portable navigation market is going from strength to strength. SBD’s latest report in its ground-breaking series on Telematics & ITS in China will help ... [More]

Consumers value the science of smart route guidance over the artistic flair of 3D maps and satellite imagery, according to a recent end-user survey conducted by SBD, the leading navigation market analysts. The research polled responses from 600 portable and smartphone navigation users across France, Germany and the UK. Navigation users in all three regions demonstrated a consistent level of interest in connected services that make their journeys more efficient, including automatic map updates, traffic information and speed camera warnings. By contrast, interest was significantly lower for nice-to-have information such as weather and public transport. [More]

Using the ‘voice of the customer’ to improve the design of your systems.   Case study - SBD was requested by a global Tier 1 supplier of navigation systems to investigate the preferences, attitudes and future purchasing intentions of PND users in Europe.  SBD used its... [More]

Estimating current sales volumes and predicting future trends.   Case study - a leading digital mapping company approached SBD with a request to estimate the current and future sales of navigation systems in Eastern Europe.  By splitting the overall market into embedded systems, ... [More]

This report assesses fitment rates, market size and maturity, and examines the relationships between vehicle manufacturers and their navigation system and digital map suppliers. [More]

This report analyses the changing landscape of digital mapping, outlining the growing demand for digital mapping and analysing how map attributes are likely to change over the next 3-5 years. [More]