Developing products to meet European market demands and to plan next generation cars Case study - An Asian-based client wanted to develop the conceptual structure for a new ‘B’ segment model to compete in Europe. As a new venture, the client lacked experience in European veh... [More]

Enabling our clients to implement ‘right first time’ development for new products Case study - A Chinese vehicle manufacturer, keen to expand into Europe, was experiencing difficulty in understanding how to meet the high speed crash and pedestrian protection requirements of Euro ... [More]

Using the ‘voice of the customer’ to improve the design of your systems.   Case study - SBD was requested by a global Tier 1 supplier of navigation systems to investigate the preferences, attitudes and future purchasing intentions of PND users in Europe.  SBD used its... [More]

Estimating current sales volumes and predicting future trends.   Case study - a leading digital mapping company approached SBD with a request to estimate the current and future sales of navigation systems in Eastern Europe.  By splitting the overall market into embedded systems, ... [More]

Competitor benchmarking to influence new designs Case study - SBD carried out a vehicle teardown and assessment of five competitor vehicles in the LCV segment to input into target setting and early design concepts. Studies of the front end structure and materials highlighted design strengths... [More]

Answering your specific requests with precise market and technical information.   Case study - a leading vehicle manufacturer requested SBD to use its expertise in collecting hard-to-get information to investigate the market trends for 2G and 3G communications in China.  Building... [More]

Managing the design and development of your future products and services.   Case study - SBD worked with a European telematics service provider to manage the deployment of an advanced traffic and travel service.  Building on SBD’s previous experience of developing and tunin... [More]

Working closely with you to identify new market opportunities and to plan next generation products.   Case study - SBD was requested by a global vehicle manufacturer to help develop a technical and business strategy for telematics in Europe.  The activity was triggered by the E... [More]

Helping you to evaluate competitor products and to benchmark your own designs. Case study - SBD was requested by a major supplier of smart key technology to help them assess their prototype system performance compared to other market leaders.  SBD provided a detailed technical analysi... [More]

Helping our clients to produce cost effective design solutions that meet market demands.   Case study - having experienced difficulty understanding the complex approval processes for their alarm and immobiliser system to meet European insurance requirements, a global vehicle manufactu... [More]