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Telematics Project - End User Survey

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Using the ‘voice of the customer’ to improve the design of your systems.   Case study - SBD was requested by a global Tier 1 supplier of navigation systems to investigate the preferences, attitudes and future purchasing intentions of PND users in Europe.  SBD used its... [More]

Telematics Project - Market forecasting

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Estimating current sales volumes and predicting future trends.   Case study - a leading digital mapping company approached SBD with a request to estimate the current and future sales of navigation systems in Eastern Europe.  By splitting the overall market into embedded systems, ... [More]

Telematics Project - Pinpoint Research

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Answering your specific requests with precise market and technical information.   Case study - a leading vehicle manufacturer requested SBD to use its expertise in collecting hard-to-get information to investigate the market trends for 2G and 3G communications in China.  Building... [More]

Telematics Project - Project management

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Managing the design and development of your future products and services.   Case study - SBD worked with a European telematics service provider to manage the deployment of an advanced traffic and travel service.  Building on SBD’s previous experience of developing and tunin... [More]

Telematics Project - Product Strategy

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Working closely with you to identify new market opportunities and to plan next generation products.   Case study - SBD was requested by a global vehicle manufacturer to help develop a technical and business strategy for telematics in Europe.  The activity was triggered by the E... [More]

Telematics Project - Competitor benchmarking

by sbd uk
Helping you to evaluate competitor products and to benchmark your own designs.   Case study - SBD was requested by a global vehicle manufacturer to benchmark the usability, specification and functionality of its navigation and entertainment systems against leading European competitors... [More]
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