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Changes in OE alarm system market trends and fitment strategy

by sbd uk
1. March 2010 12:43

Vehicle Security Research

The UK has the highest insurance related demands for alarm fitment in the world, and this study reveals how manufacturers meet those demands.

In actual fact, this report shows that most models exceed those demands by fitting higher specification systems than are necessary to gain insurance related benefits, with high fitment rates of intrusion sensors and tilt sensors. Market factors in the UK mean that these systems are demanded as standard fit and option availability is comparatively low. Those market factors include a significant fear of theft and vandalism amongst UK drivers and therefore a higher expectation of the protection offered on their vehicles.

As requirements for alarm systems increase around the world. Original Equipment fitment rates are increasing, and alarm systems are becoming more integrated and changing to suit higher production volumes.

As well as looking at the detail specifications of every volume model available in the UK market, this report also analyses the strategies and highlights key trends.

New technical trends emerging...

  • On 2009 model year vehicles, there was a reappearance of infrared sensors being used in preference to microwave sensors for intrusion detection, although ultrasonic sensors still dominate the market.
  • Ultrasonic sensors are being fitted as separate sender and receiver modules in different areas of the vehicle cabin instead of the usual sender/receiver pair fitted in one location.
  • Wire-in-glass type glass break sensors are replacing microphone type sensors for increased performance and lower costs.

New strategies uncovered...

  • Option fit alarm system availability has decreased as customers expectations of standard equipment rise.
  • Changes to the insurance rating system may see future models more closely follow the insurance requirements because they will give vehicle manufacturers opportunities to review their fitment strategies and identify opportunities to reduce cost.

Request more information about this research by downloading our information bulletin or contacting Juanita Appleby on jappleby@sbd.co.uk

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