SBD estimates that by 2015, 115 million navigation units will be shipped per year in China. This will make China the largest navigation market globally. A significant proportion of these units will be smartphone-based navigation, but there will also be a healthy market for embedded navigation systems.

SBD's latest report, Navigation Trends in China, provides a unique analysis of the navigation market in China through a combination of :

• Voice of the Industry survey of over 100 industry stakeholders comprising vehicle manufacturers and Tier-1 suppliers active in the navigation market in China
• Market segment forecasts and analysis covering OE embedded, aftermarket, PNDs and phone navigation
• Voice of the Consumer end user survey based on 1,200 Chinese navigation users

Voice of the Industry survey with responses from over 100 key stakeholders, including over 20 domestic and foreign vehicle manufacturers and 19 major tier-one suppliers.

A clear explanation of the trends within 7 major navigation segments and 15 sub-segments.

For each segment, an outline of the key navigation suppliers and their current market share.

5-year forecasts developed through extensive consultation with key stakeholders, helping you to understand exactly how each segment and sub-segment is expected to grow.

SBD brings together all of the results of the report into a set of easy-to-understand overall trends and clear recommendations for different stakeholders. To discuss this report or to buy please contact Alessio at ABallatore@sbd.co.uk.