eCall regulation will impact every vehicle manufacturer, and those with little or no experience of European telematics are most at risk. Understanding the technical and market implications of eCall regulation will result in a successful transition towards the connected car and secure your competitiveness.

SBD’s new research takes a deep and hype-free look into how eCall regulation could change the European telematics landscape over the next decade. It provides practical steps that vehicle manufacturers, suppliers and service providers can take to minimise costs and maximise the benefits of telematics in the car.

Market trends report - Getting ready for public eCall (Ref: 2401)

This report analyses what will happen following the likely introduction of a mandate by the EC forcing vehicle manufacturers to equip all new cars with eCall. In addition to assessing the readiness of PSAPs to support public eCall, this report provides a strategic analysis of how vehicle manufacturers are likely to respond to the regulation.

• Understand the roadmap and implications of eCall regulation in Europe
• Identify which markets PSAPs will not be ready to support public eCall, and understand how private eCall may be used to enable pan-European coverage
• Follow the different strategies being adopted by vehicle manufacturers in response to the likely eCall regulation

The likely introduction of eCall regulation will present the automotive industry with a range of challenges and opportunities. The challenges will be to implement low-cost solutions whilst overcoming the coverage gaps caused by unprepared PSAPs. The opportunities will be to use eCall as a stepping stone to introducing high-value telematics services on a mass-market scale.

Technical trends report - Analysis of the telematics value chain for private eCall (Ref: 2402)

This report analyses the service value chain for private eCall, outlining who the key players are and how they are adapting their services to remain competitive.

• Recognise the changing roles and responsibilities of Telematics Service Providers, Call Centre Operators and Mobile Network Operators
• Understand how and why a growing number of vehicle manufacturers are in-sourcing telematics infrastructure
• Learn how to streamline private eCall services in order to ensure cost efficiencies

Private eCall faces an uncertain future, with valid questions emerging about its commercial and practical viability in the long-term. In order for private eCall to remain relevant after the introduction of public eCall, the entire value chain will need to adapt their offerings to minimise costs and maximise interoperability.

This sales forecast provides a unique hype-free 10-year projection for the volume and fitment of telematics systems sold, broken down into the following specific applications: eCall, bCall, Remote diagnostics, SVT, PAYD, EV telematics, connected navigation and connected entertainment.

These forecasts answer the following key questions:

• How will eCall fitment grow following the introduction of regulation?
• How will other services, such as EV telematics, PAYD, connected navigation and Internet radio evolve in the car?
• What will be the changing proportions of embedded vs Bluetooth-based telematics?

Telematics remains a niche technology within the automotive industry, as the cost of hardware, communication and services is still far beyond a threshold that most drivers find acceptable. However, the introduction of regulatory eCall from 2014 and low-cost Bluetooth-based connected navigation are expected to significantly boost the fitment rate of telematics in the car.

Feature database (Ref: 2404)

This database provides detailed information on the four OE telematics services currently available in Europe from BMW, Fiat, PSA and Volvo. The database includes a dedicated worksheet providing access to information on features and maps showing geographic coverage for each vehicle manufacturer.

• Evaluate which services are offered by each vehicle manufacturer in Europe
• Compare the pricing and bundling strategies
• Understand the suppliers and service providers that support each service

During the early days of automotive telematics, many vehicle manufacturers tried and failed to roll-out successful telematics services across Europe. Only four vehicle manufacturers now offer telematics services, and understanding how these services were able to survive is key to ensuring the development of successful services in the future.

Request more information about this research by downloading our information bulletin or contacting Juanita Appleby on jappleby@sbd.co.uk