SBD takes an in-depth look at the latest Advanced Driver Assistance Systems (ADAS) for helping drivers to stay on the road and avoid accidents. Trends in application development and integration with existing systems are examined, along with analysis of the advanced safety features that are available for car buyers. Future developments are also outlined, particularly looking at the challenges associated with linking ADAS to digital maps and in-car navigation systems.

Market trends report - Analysing the steps towards mass market ADAS (Ref: 2451)

This report analyses the projected growth in sales of ADAS based on technology, cost and availability. Possible marketing strategies are evaluated along with potential legislative changes that may involve mandatory fitment in the future.

• Identify the ADAS features that will have the highest demand as availability spreads to the mass market
• Learn how trends in sensor development are delivering added value to customers via multiple features
• Get an overview of research initiatives and government studies that may influence this market in the coming years

The automotive industry has invested heavily in developing ADAS applications, but is not yet reaping any significant benefit. An increase in market penetration is achievable, but only if vehicle manufacturers begin to take a more proactive approach to marketing ADAS systems whilst working alongside governments and the insurance sector to provide additional incentives to car buyers.

Technical trends report - A status review of map-based ADAS in Europe (Ref: 2452)

This report provides a technical overview of map-based ADAS and summarises the first generation systems and features that are already available in Europe. The report also identifies the development status of the technologies that are required to enable increased functionality, and evaluates the benefits of sharing a map with the navigation system compared to implementing a stand-alone ADAS map server.

• Learn which new features are already available (e.g. on the Audi A8, pictured) and which are most likely to reach the market over the next 3 to 5 years
• Understand the integration challenges for map content suppliers and vehicle manufacturers

Most existing ADAS systems are reactive, functioning by checking for obstacles in real time and either providing a warning to the driver or initiating some evasive action. Adding map data as an additional sensor can bring a predictive element to some of the functions by increasing their range and by providing them with additional information.

ADAS sales forecasts 2008-2014 (Ref: 2453)

These forecasts provide current market and sales analysis for ADAS systems in Europe through 2014, broken down by vehicle segment and into the following specific applications: Adaptive Cruise Control, Collision Warning/Avoidance, Intelligent Speed Adaption, Traffic Sign Recognition, Lane Departure Warning, Blind Spot Monitoring, Night Vision and Driver Monitoring.

These forecasts answer the following key questions:

• When will sales of each ADAS technology start to take off?
• Are any of the current emerging ADAS applications likely to fail in the market?
• Which vehicle segments will see most (and least) ADAS growth over the next 5 years?
• Who are the key suppliers of each of the systems?

ADAS feature database (Ref: 2454)

This database delivers an easy-to-use benchmarking tool that allows comparison of the availability, functionality and retail price of the systems described in SBD’s ADAS market and technical trends reports.

The database provides the following key features:

• Comprehensive feature availability for ADAS packages offered by all the vehicle manufacturers in Europe
• Functionality, price and supplier broken down by vehicle model for each system
• Details on all of the applications included in the sales forecasts

Request more information about this research by downloading our information bulletin or contacting Juanita Appleby on jappleby@sbd.co.uk