SBD is committed to helping vehicle manufacturers understand the potential to increase sales through the promotion of environmentally-friendly technology application.

Increasing pressure from government and society on vehicle manufacturers to address the environmental impact of cars is one of the biggest industry challenges being faced today.

Traditionally, vehicle manufacturers have focussed on improving engine performance and developing alternative power-trains to reduce exhaust emissions. More recently the environmental contribution of ITS technologies has been recognised and the concept known as “green driving” or “eco-driving” is becoming a reality. Vehicles equipped with these technologies have the potential to make a significant contribution to the environment through maximising journey efficiency.

There are different ITS systems that can contribute towards eco-driving. Broadly, they can be grouped according to their role in the driving cycle.

Before driving - choosing the “eco-route”

Navigation systems, both embedded and portable, can be programmed to calculate an “eco-route” to the destination. This route is the ideal combination of fast and short routes, with the least fuel consumption and hence minimum emissions.

Whilst driving - advanced driver assistance (ADAS)

ADAS systems such as adaptive cruise control and intelligent speed can help in keeping the vehicle within the environmentally friendly driving zone and hence reduce harmful exhaust gases.

After driving - remote analysis

Telematics systems have the potential to record driving patterns in real-time and to later analyse this data to provide driver-specific to reduce fuel consumption.

For more information about our research in this area visit http://www.sbd.co.uk/telematics/its-adas.aspx or contact Juanita at jappleby@sbd.co.uk