Attendees at the Telematics Update conference in Munich on November 9-10 will be given a unique opportunity to listen to the voice of the telematics consumer. David McClure, Director of Advanced Research and Consulting at SBD, will provide an insight into the results of a global end user survey covering the Connected Car markets of Brazil, China, Europe, Russia and the USA.

David’s presentation will allow vehicle manufacturers, system suppliers and service providers to understand the differences and similarities between consumers in each region and how they respond to telematics and navigation.

“Our global end user survey programme has identified both what consumers want from telematics and what they are willing to pay for it,” explains McClure. “Carmakers and their suppliers can use this knowledge to ensure their planned telematics offerings are in line with the local expectations for each market,” he adds.

Delegates will be able to understand how far the multiple new OE telematics services emerging from vehicle manufacturers in Asia will meet the requirements of consumers. To schedule a one-to-one meeting with SBD during the Munich event, please contact Alessio Ballatore, general manager business development, on +44 1908 305104 or ABallatore@sbd.co.uk

About Telematics Munich 2011
Telematics Munich 2011 Conference and Exhibition (9th-10th November) will assemble the industries thought leaders, facilitating networking opportunities and the chance to discuss the latest Telematics topics including:

• Embracing Open Innovation in the Automotive Space
• Cloud Services and Connected Infotainment for the Car
• eCall Implementation in Europe and Russia (ERA Glonass)
• Streamlining Consumer Connectivity in Europe
• Telematics Application and Usage within ‘Car as a Service’ (CAAS)

For the complete Telematics Munich 2011 conference program and speaker line-up contact the Telematics Update team at munich@telematicupdate.com.