Smart Key systems have been available for over ten years, yet the industry is still struggling to generate strong customer interest. Drivers who have smart key systems are generally positive towards them and show strong likelihood of choosing a system on their next new car but overall fitment rates remain low.

SBD’s three part series, “What makes a good smart key system?” aims to identify best practice features and solutions from the range of systems available in Europe.

Available now…

• Part 1: Customer Needs – This first report investigates the features that drivers like and dislike, and identifies reasons why many drivers are not buying Smart Key systems. Opinions are sourced from SBD’s multi-national end-user surveys and our extensive benchmark testing and Smart Key market research.

Coming in February…

• Part 2: European Database – A photo rich database for every Smart Key system in Europe including details of feature specifications.

• Part 3: Technology – An analysis of the technologies currently available for the four main features of a Smart Key system, including benefits and drawbacks from the perspective of the end-customer and the manufacturer.

2205 - Smart Key Customer Needs and System Design information bulletin.pdf (727.46 kb)