Advanced Driver Assistance Systems (ADAS) are moving way from being expensive options in high-end luxury vehicles and into the mass market. This move to mass market is being supported by a combination of factors like the inclusion of ADAS in new car assessment programmes, insurance industry testing, government legislation and promotion and technological development leading to price reductions. This process is increasing consumer exposure to the benefits of active safety systems.
SBD has responded to this trend by performing an end user survey to learn how consumers respond to owning cars with ADAS, their future purchasing intentions and how they view the different factors that are encouraging uptake of ADAS such as insurance discounts and inclusion in new car safety star ratings.
SBD's survey shows ADAS features were a significant factor in purchasing a car with Adaptive Cruise Control being the most understood and valued system.
Buyers of this survey will receive a analytical report along with a presentation containing detailed results of all questions as well as the raw data and original questionnaire. For more information on Survey of consumer attitudes towards ADAS systems, email jappleby@sbd.co.uk