Helping you to evaluate competitor products and to benchmark your own designs.

Case study - SBD was requested by a global vehicle manufacturer to benchmark the usability, specification and functionality of its navigation and entertainment systems against leading European competitors.  The testing included a professional ‘heuristic’ evaluation of the HMI for each system, a detailed feature analysis and a practical function test in both static and dynamic conditions.  The results are now being used as the building blocks for the manufacturers’ next generation infotainment system.

Outcome - the client is using the results of the benchmarking activity to set design and performance targets for its next generation systems, with a clear focus on the factors that affect perceived value and quality.