Using the ‘voice of the customer’ to improve the design of your systems.

Case study - SBD was requested by a global Tier 1 supplier of navigation systems to investigate the preferences, attitudes and future purchasing intentions of PND users in Europe.  SBD used its extensive experience of navigation to prepare a detailed questionnaire for the telephone interviews across 3 countries.  SBD was then able to apply its expertise and insight to analyse the results and to identify the key features and price points that could encourage PND owners to invest in OE embedded navigation for their next new car.

Outcome - the client is using the customer feedback to design a low cost embedded navigation system that will help it increase sales to its customers, the vehicle manufacturers, by focussing on the features that add value and are appreciated by the end users.