Increased fitment of sophisticated driver assistance systems and the trend towards fully-connected vehicles are just two of the technology drivers for higher penetration rates of information displays in vehicles. Not only are the number of displays in vehicles set to increase, but new display technologies will facilitate improved integration within the vehicle and allow interior stylists to present a novel, high-tech image to the end user.
There is no room for complacency from vehicle manufacturers because user expectations will continue to increase, driven by experience with cutting-edge displays featured in consumer electronics items such as tablet PCs and smartphones. Based on their everyday exposure to such technology, users will expect larger, high resolution screens in their cars. To-date, LCD technology has been used to implement the majority of in-vehicle displays, but there are several other technologies, including OLED, which are waiting in the wings and may ultimately find widespread use in automotive.
SBD's latest report, Connected Car Guide - Display Devices, provides a clear technical review of new display technologies, including a benchmark of the different solutions and their likely introduction timing, in a highly accessible click-through presentation format. The display technologies reviewed include : Liquid crystal (LCD), Organic light emitting diode (OLED), Laser projection, Electronic paper, Electroluminescent, Field emission and Laser phosphor.
The likelihood of success of different display technologies is predicted, based on an examination of the merits and demerits of each technology and the roadblocks which must be overcome. An ‘Analysis’ section is included which considers which technologies are most likely to succeed, and where and how they will be implemented in future vehicles. In this respect, the following primary application areas are considered : Central information display, Head-up display, Instrument cluster display, Rear seat entertainment , displays and Front passenger display.
Overall, this report will provide OEMs, Tier-1 suppliers and technology providers with an automotive-focussed analysis of expected developments in vehicle display technology, It profiles the technologies most likely to prosper and outlines any potential obstacles to introduction.
Read more about Connected Car Guide - Display Devices and contact Alessio at ABallatore@sbd.co.uk to buy this report.