After many years of slow growth within the telematics industry, vehicle manufacturers are beginning to accelerate the launch of new services in order to meet consumer expectations for a connected in-car experience. Over 130 services are now offered by 22 brands in Europe and the USA. Many more services are planned for the next year, both by vehicle manufacturers that have traditionally been strong within telematics as well as new entrants to the market.
The challenge for many vehicle manufacturers is that there are still very few similarities in how all of these services are implemented. They use different suppliers, service providers and service architectures. They are offered to customers in different ways and across different markets. Even services that may appear simple to the end-user often have a complicated and extensive service value chain.
Without a comprehensive and easy-to-use benchmark of these different approaches, key stakeholders within the telematics industry will be unable to learn many of the key lessons and consequently face higher risks when deciding future strategic direction. SBD’s interactive guide overcomes this challenge by providing a comprehensive outline of how vehicle manufacturers have implemented their services. This guide ensures that users will never have to look elsewhere for factual information relating to OE telematics services in Europe and the USA.
SBD’s Complete Guide to Telematics in Europe and the USA has an intuitive user interface which allows a considerable amount of market and technical information to be included within a single document, whilst ensuring that the data is still easy to access and extract. The look and feel of the document, and the level of information presented, is shown in the following video.
This unique format allows users to rapidly switch between top-level market overviews and the detailed structure of individual services provided by each vehicle manufacturer, simply by clicking on the relevant manufacturer name or the specific service of interest.
For more details on this research, download the information bulletin or contact Juanita Appleby by email on jappleby@sbd.co.uk
